Meta ads for kitchen companies — Sheet 01

Nobody buys a kitchen from one ad.

They save it, show their partner and come back weeks later. We run the ads that keep you in front of them, build a page that shows your work, and follow up so the design visit gets booked.

Elevation AYour installs, front and centre A kitchen fitter checking a finished countertop
01 — The problem

Where kitchen enquiries go cold.

Issue 01

The best work is buried

Your finished kitchens sit in a gallery three clicks deep. The ad should land on them.

Issue 02

Weeks between click and call

Kitchen buyers take their time. Without follow-up, the enquiry from March is forgotten by May.

Issue 03

One message for every kitchen

Budget refits, full remodels and showroom visits need different ads and different pages.

02 — Scope

Ads, page and follow-up. One job.

We run the campaigns inside your own ad account. You keep it, you pay Meta directly, and nothing of yours leaves with us.

Ads

12 a month, across budgets

Refits, full remodels, showroom visits. Three or four angles at a time, carrying forward what works.

The page

Your installs first

Built around kitchens you’ve fitted, with a short form to book a design visit.

Follow-up

Longer follow-up

Text and email straight away, then a slower sequence over the following weeks, because kitchen buyers take weeks.

Proof

Design visits, by angle

Tracked from week one, so you can see which ad booked which visit.

03 — Samples

The ads we’d write.

Sample kitchen ad 1 for a fictional business
Ad 01 · 1080 × 1350
Sample kitchen ad 2 for a fictional business
Ad 02 · 1080 × 1350
Sample kitchen ad 3 for a fictional business
Ad 03 · 1080 × 1350

Three ads from the kitchen style in our showroom. The company is fictional; yours would carry your name, your installs and your offer. See the page and film in the showroom →

04 — Schedule

Live in fourteen days.

WhenStageWhat happens
Days 1–3Access and baselinePartner access to your ad account, a tracked number, and a written note of what your enquiries look like today.
Days 4–12BuildYour page, your follow-up and the first ad concepts. You sign off before a dollar is spent.
Day 14LiveCampaigns running. Weeks three and four look rough while it learns, and we’ll say so plainly.
05 — Pricing

Two ways in.

StarterGrowth
$2,000 / month$3,400 / month
6 ad concepts a month12 ad concepts a month
One landing pagePage rebuilt monthly on results
Email follow-upText and email, same day
Tracking set upTracking and a monthly report

Three month minimum. Your ad spend is separate and goes straight to Meta from your own card. Under about $2,000 a month in ad spend there isn’t enough data to learn from, and we’ll tell you so.

06 — Questions

What kitchen companies ask us.

Our jobs take months to close.
So we report design visits booked, not sales, and the follow-up runs longer than it would for a quick job.
Can you use our project photos?
They’re the best material there is. We’ll ask for your recent installs, with the homeowners’ permission.
Do you work with showrooms?
Yes. Ads can bring people into the showroom as well as book design visits at home.
We already have someone doing our ads.
Ask them two things: what does a booked job cost you, and what happens to an enquiry in the first hour? If they can answer both, keep them.
07 — Start

Send us your website.

We’ll look at your ads (if you’re running any), where they land and what happens after, and send back what we’d change. Yours to use whether or not we ever speak.